Manufacturers reach dealers without a distributor. Retailers get direct pricing, inventory, and dropship from every brand they carry.
Brand A
Brand B
Brand C
Retailer 1
Retailer 2
Retailer 3
CATALOG · PRICING · INVENTORY →
← ORDERS · SETTLEMENTS · SELL-THROUGH
FOR MANUFACTURERS
The Growth Engine for Manufacturers
Connects to your existing order and fulfillment workflow, links you directly to retailers, and automates catalog syndication, wholesale ordering, compliance, and settlements.
01Know Your Channel.Real-time sell-through and order data at the dealer level.
02Own Your Dealer Network.Approve retailers on your terms, control which catalogs they access.
03Wholesale That Runs Itself.Dropshipping, wholesale ordering, and settlement run automatically end to end.
Connects you directly to manufacturers, replacing emails, spreadsheets, and clunky portals with streamlined wholesale ordering and dropship automation, real inventory access, and total visibility.
01Buy Direct from the Brands You Carry.Catalogs, pricing, and availability straight from the source.
02One Ordering Experience, Every Brand.Stock or dropship orders through a single workflow.
03Sell More Without Inventory Risk.List and sell products on demand; orders route straight to the manufacturer.
Link your existing e-commerce platform without changing how your store works.
2
Set your wholesale rules
Set product availability, pricing, and access for your dealer network.
3
Approve the right retailers
Choose which retailers can see and order your products.
4
Orders flow straight to you
Wholesale and dropship orders route into your existing fulfillment workflow.
5
Track settlements and performance
See wholesale activity, balances, and product performance by dealer.
The Platform Powering Direct-to-Retail
01
Centralized Retailer Management
Every retailer, status, tier, and order history in one place. Approve or suspend access from a single dashboard.
02
Automated Orders and Settlements
Invoices generate and send on each dealer’s terms. Fees and payouts reconcile on one ledger.
03
Catalog & Inventory Sync
Update a product once and every connected retailer gets live pricing, stock, and content.
04
Sell-Through Data & Analytics
Revenue by channel, dealer-level sell-through, and next payout, in real time.
Authorized dealers312 active
Apex Outfitters
Approved
Volume tier · Austin, TX
Frontier Outfitters
Approved
Preferred · Boise, ID
Bluff Creek Supply
Pending
License check
River Valley Supply
Dormant
Last order Mar 02
Summit Outdoors
Approved
Volume tier · Salt Lake City
InvoicingAuto-sent on dealer terms
Collected
$58,140
Outstanding
$27,550
INV-2078 · Apex Outfitters$6,120sent
INV-2074 · Frontier Outfitters$12,800paid
INV-2071 · Redline Sportsman$3,400paid
Catalog sync1,204 SKUs · live
Backcountry 55L Hunting Pack
PCK-BC55-ODG
$119.20
MSRP $149 · In stock
Titanium EDC Folding Knife
KNF-EDC-TI
$63.20
MSRP $79 · In stock
Rangefinding Binoculars 10x42
OPT-RFB-1042
AD only
MSRP $899 · In stock
Pro Series Bow Release Aid
ARC-REL-PRO
$151.20
MSRP $189 · Out of stock
Pushed to 312 dealer storefrontsSynced just now
RevenueMonth to date
$48,705
+12% vs prior month
Direct
$31,208
Dropship
$17,497
Top dealers by sell-through
Summit Outdoors96
Apex Outfitters92
Redline Sportsman90
WORKS WITHShopifyWooCommerceBigCommerceMagento+ more
REGULATED PRODUCTS
Compliance-Aware Workflows
For brands that sell regulated products, Oryx DTR supports license-based access controls and compliance-aware ordering workflows - including license verification for license-gated product categories.
01
License-based access
Only dealers with the right license see and order gated categories.
02
License verification
Documents are captured at onboarding and tracked to expiry.
03
Compliance-aware ordering
Regulated orders follow their own workflow from checkout to pickup.
Go Direct with Oryx DTR
Connect directly with your dealers. Keep control of your network. Run wholesale on modern infrastructure.
Link your existing e-commerce platform without changing how your store works.
2
Set your wholesale rules
Set product availability, pricing, and access for your dealer network.
3
Approve the right retailers
Choose which retailers can see and order your products.
4
Orders flow straight to you
Wholesale and dropship orders route into your existing fulfillment workflow.
5
Track settlements and performance
See wholesale activity, balances, and product performance by dealer.
The Platform Powering Direct-to-Retail
RetailersSettlementsCatalogAnalytics
Authorized dealers312 active
Apex Outfitters
Approved
Volume tier · Austin, TX
Frontier Outfitters
Approved
Preferred · Boise, ID
Bluff Creek Supply
Pending
License check
River Valley Supply
Dormant
Last order Mar 02
Summit Outdoors
Approved
Volume tier · Salt Lake City
InvoicingAuto-sent on dealer terms
Collected
$58,140
Outstanding
$27,550
INV-2078 · Apex Outfitters$6,120sent
INV-2074 · Frontier Outfitters$12,800paid
INV-2071 · Redline Sportsman$3,400paid
Catalog sync1,204 SKUs · live
Backcountry 55L Hunting Pack
PCK-BC55-ODG
$119.20
MSRP $149 · In stock
Titanium EDC Folding Knife
KNF-EDC-TI
$63.20
MSRP $79 · In stock
Rangefinding Binoculars 10x42
OPT-RFB-1042
AD only
MSRP $899 · In stock
Pro Series Bow Release Aid
ARC-REL-PRO
$151.20
MSRP $189 · Out of stock
Pushed to 312 dealer storefrontsSynced just now
RevenueMonth to date
$48,705
+12% vs prior month
Direct
$31,208
Dropship
$17,497
Top dealers by sell-through
Summit Outdoors96
Apex Outfitters92
Redline Sportsman90
Centralized Retailer Management
Every retailer, status, tier, and order history in one place. Approve or suspend access from a single dashboard.
WORKS WITH
ShopifyWooCommerceBigCommerceMagento+ more
REGULATED PRODUCTS
Compliance-Aware Workflows
For brands that sell regulated products, Oryx DTR supports license-based access controls and compliance-aware ordering workflows - including license verification for license-gated product categories.
License-based access
License verification
Compliance-aware ordering
Go Direct with Oryx DTR
Connect directly. Keep control. Run wholesale on modern infrastructure.
Shopify
WooCommerce
BigCommerce
Magento+ more