The Growth Engine for Manufacturers and Retailers
Oryx DTR connects to your existing order and fulfillment workflow, links you directly to retailers, and automates catalog syndication, wholesale ordering, compliance, and settlements.
Launching Spring 2026
Next Generation Direct-to-Retail Infrastructure
Keep More Margin
Eliminate distributor markups and sell directly to your retail partners. Oryx DTR lets you set your own wholesale pricing and keep the margin that would otherwise go to a middleman.
Own Your Dealer Network
Build direct relationships with your retailers. Approve dealers, control access to your catalog, and manage your network on your terms — not a distributor's.
Grow Through Direct Access
Scale your wholesale operations without scaling headcount. Automate catalog syndication, order routing, and settlement workflows across your entire dealer base.
How Oryx DTR Works
- Connect Your Store — Link your existing e-commerce platform (Shopify, WooCommerce, BigCommerce, or Magento).
- Sync Your Catalog — Your products, pricing, and inventory sync automatically to your dealer network.
- Approve Retailers — Control which retailers can access your catalog and place orders.
- Automate Orders — Wholesale and dropship orders flow directly from retailer storefronts to your fulfillment workflow.
- Track Performance — Real-time visibility into dealer activity, order volume, and sell-through data.
The Platform Powering Direct-to-Retail
Centralized Retailer Management
A single dashboard for managing all your dealer relationships, order history, and status — replacing spreadsheets and email threads.
Automated Orders and Settlements
A unified ledger tracking every order, invoice, and payout. Settlements are automated via ACH based on your configured terms.
Catalog and Inventory Sync
Real-time product, pricing, and inventory synchronization across every connected retailer — eliminating manual catalog updates.
Real Visibility Into Your Dealer Network
Data-driven performance analytics showing which dealers are ordering, what's selling, and where your growth opportunities are.
End-to-End E-Commerce Integration
Oryx DTR connects to the platforms your retailers already use: Shopify, WooCommerce, BigCommerce, and Magento. No platform changes required — orders route automatically from your retailers' storefronts to your fulfillment workflow.
Built for Firearms and Regulated Industries
Oryx DTR is designed for industries where compliance matters. The platform supports license-based access controls and compliance-aware workflows for firearms, ammunition, and other regulated product categories.