The Growth Engine for Manufacturers
Oryx DTR connects to your existing order and fulfillment workflow, links you directly to retailers, and automates catalog syndication, wholesale ordering, compliance, and settlements.
Why Manufacturers Choose Oryx DTR
Know Your Channel
Real-time sell-through and order data at the dealer level. See which retailers are selling, what's moving, and where demand is building — and make production, allocation, and marketing decisions with current numbers.
Own Your Dealer Network
Approve retailers on your terms, control which catalogs they access, and build direct relationships with every dealer who carries your brand. Your network grows with you and stays yours.
Wholesale That Runs Itself
Dropshipping, wholesale ordering, and settlement run automatically end to end. Retailers discover your catalog, request access, and start selling — while your team stays focused on product and partnerships.
How Oryx DTR Works for Manufacturers
- Connect Your Store — Link your existing e-commerce platform. Shopify, WooCommerce, BigCommerce, or Magento — no platform changes required.
- Sync Your Catalog — Products, pricing, and inventory sync automatically to your authorized dealer network in real time.
- Approve Retailers — You decide which retailers can see and order your products. Full control over who carries your brand.
- Automate Orders — Wholesale and dropship orders route from retailer storefronts directly into your existing fulfillment workflow.
- Track Performance — See which dealers are ordering, what's selling, and where your growth opportunities are — in real time.
The Old Way of Running Wholesale vs. Oryx
Serving dealers today means stitching applications, onboarding, orders, settlement, and performance across forms, email, and spreadsheets. Oryx DTR runs the entire dealer lifecycle from one interface. Here's what changes.
- Orders & Fulfillment — Today orders come in by email, fax, and phone, then get re-keyed by hand. With Oryx, orders route straight to fulfillment with no re-entry.
- Order Tracking — Today once a regulated order ships, it's a black box; no one knows where it is or when it lands. With Oryx, you track every regulated order end to end and notify the customer for pickup in one click.
- Your Dealer Network — Today once product is out the door, anyone can resell it, with no control over who carries your brand. With Oryx, you approve who carries your brand and what each dealer can sell.
- Catalog & Inventory — Today pricing and stock live in spreadsheets that are stale the moment you send them. With Oryx, your catalog stays live on every dealer storefront.
- Compliance — Today license documents get chased over email and expire in a folder, unnoticed. With Oryx, dealer licensure is captured and tracked, so only current-license dealers can order.
- Getting Paid — Today late and failed payments slip through and you keep shipping to dealers who owe you. With Oryx, failed payments trigger automatic access holds, protecting receivables.
- Getting Paid — Today invoices and payouts get chased and reconciled by hand. With Oryx, settlement runs automatically on one ledger.
- Visibility — Today you learn what sold weeks later, if at all. With Oryx, you see sell-through by dealer and SKU in real time.
Platform Features
Centralized Retailer Management
One dashboard for your entire dealer network. View status, order history, and performance metrics for every authorized retailer.
Automated Orders and Settlements
Unified ledger tracking orders, invoices, and payouts. Automated ACH settlements based on your configured terms — no manual invoicing.
Catalog and Inventory Sync
Real-time synchronization of products, pricing, and stock levels across every connected retailer.
Dealer Network Analytics
Data-driven visibility into sell-through, order patterns, and dealer performance — data you've never had before.
Pricing
Manufacturer plans start at $699/month. Automated dropship orders incur a small percentage-based platform fee on wholesale volume. No long-term commitment required.