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Research on the direct-to-retail landscape

Insights, guides, and research to help you navigate the direct-to-retail landscape.Insights, guides, and research for manufacturers and retailers.

WHITE PAPER · Industry Analysis

The Hidden Costs of Traditional Distribution in the Firearms and Outdoor Industry

Uncover the real costs manufacturers absorb through traditional distribution channels and discover how direct-to-retail models are reshaping the firearms and outdoor industry.

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The Hidden Costs of Traditional Distribution in the Firearms and Outdoor Industry infographic

WHITE PAPER · Market Analysis

The Dealer Margin Challenge

Navigating Mid-Teen Margins in a Normalizing Market. How successful dealers are adapting-and what manufacturers must understand about retail economics.

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WHITE PAPER · Industry Analysis

MAP Enforcement Reality Check

Why the majority of firearms sell below MAP - and what manufacturers can do about it. Analysis reveals ~73% of transactions occur below MAP, with enforcement effectiveness ranging 40-80%.

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