Simple, Transparent Pricing
Pricing tailored to how you use the platform. Vendor plans scale with your wholesale volume. Dealers join free. Rep groups start free and upgrade to Agency when they need unlimited seats and full analytics.
For Dealers — Free
Retailers and dealers join Oryx DTR at no cost. There is no subscription or per-seat charge for dealers — manufacturers fund the platform. Dealers gain direct access to manufacturer catalogs, real-time pricing, dropship capability, and a single dashboard for ordering across all vendors. An optional Dealer PRO analytics add-on is available at $299/month.
For Vendors — Tiered Platform Pricing
Every vendor plan includes the full Oryx DTR platform — the only thing that changes is your monthly subscription, set by your trailing 12-month average Gross Wholesale Merchandise Value (GWMV). Plans adjust at the next billing cycle when the trailing average exceeds the current tier threshold for two consecutive months.
Starter — $699/month
Up to $100,000 GWMV per month. For manufacturers launching or formalizing their dealer program.
Growth — $1,499/month
Up to $500,000 GWMV per month. For growing programs with an established dealer network.
Scale — $2,999/month
Up to $1,000,000 GWMV per month. For high-volume programs managing large dealer networks at scale.
Enterprise — Custom
$1,000,000+ GWMV per month. For complex programs, multi-brand configurations, and custom contracts.
All plans include the same feature set: dealer onboarding and approval workflow, catalog management and syndication, direct and dropship order routing, MAP compliance tooling, dropship fulfillment infrastructure, dealer performance reporting, and automated wholesale settlements. Small percentage-based platform fees apply on order volume — your sales contact can walk you through the full economics.
For Rep Groups
Rep Group Basic — Free
Up to 5 sales rep seats with basic performance reporting and standard dealer and order visibility. For small rep groups getting started.
Rep Group Agency — $199/month
Unlimited sales rep seats and the full analytics suite: vendor revenue and commission trend rollups, per-rep performance tables and leaderboards, vendor scorecards, dealer health reporting, product and category breakdowns, period comparisons, per-rep per-month commission statements (CSV and PDF), statement export filtered by date or vendor, scheduled weekly and monthly email digests, and advanced date range plus vendor scope filters.
PRO Analytics Add-on
An optional analytics layer for vendors and dealers who want deeper insight into their wholesale program. Rep Group analytics are bundled into the Rep Group Agency plan — no separate PRO add-on required.
Vendor PRO — $299/month
Geographic revenue and demand-gap analysis by US state, MAP compliance and violation tracking by dealer, dealer revenue concentration, basket analysis, cross-sell gap analysis, product penetration matrix, and extended dealer and order lifecycle analytics.
Dealer PRO — $299/month
Spending analysis with channel mix and vendor breakdown, top products with reorder suggestions and slow-mover flags, vendor scorecards with overlapping-SKU pricing, order seasonality and year-over-year trends, settlement history, and platform fee transparency.
All PRO reports include CSV export, advanced filters, and period comparisons.