SHOT Show 2026

Sell Direct to Retailers. Keep Your Margins.

Oryx, the B2B wholesale network, lets manufacturers connect directly with retailers. Go direct, keep your margin, keep control.

Why Manufacturers Are Going Direct

Traditional distribution costs you margin, data, and control over your dealer relationships. There's a better way.

Keep More Margin

Going direct keeps 15-25% of your wholesale price in your pocket instead of leaking out in channel markups.

Own Your Dealer Network

Control who sells your products, how they're presented, and what pricing they see. Your brand, your rules.

Real Visibility

Know exactly who's ordering, what's selling, and where demand is coming from. No more data black holes.

What Oryx Does

Syncs your existing catalog and inventory automatically

Lets retailers browse and order at wholesale pricing you control

Handles order routing, invoicing, and settlement

Gives you a dashboard to manage retailer access and performance

Integrates with Shopify, WooCommerce, BigCommerce, and more

See It In Action

Watch how Oryx connects manufacturers directly to retailers.

How Oryx works for manufacturers

1

Connect Your Store

Link your existing e-commerce platform. Shopify, WooCommerce, BigCommerce, or Magento - no platform changes required.

2

Sync Your Catalog

Products, pricing, and inventory sync automatically to your authorized dealer network in real time.

3

Approve Retailers

You decide which retailers can see and order your products. Full control over who carries your brand.

4

Automate Orders

Wholesale and dropship orders route from retailer storefronts directly into your existing fulfillment workflow.

5

Track Performance

See wholesale order and product activity by dealer, including which products they purchase.

Ready to Go Direct?

Connect your catalog, ordering, and settlement workflows with Oryx. Request a walkthrough to see how the platform fits your operation.

Questions? Email us at hello@oryxdtr.com